The Scoop

I began my career in corporate advertising departments for retailers like Aveda, Sam Goody (remember music stores?) and Target. Cutting my teeth as a copywriter, I learned to zero in on the heart of a company and distill it to its compelling elements. My work included TV ads, national print campaigns and content for the exploding new tech of the internet. When I founded Snap in 2004, I wanted to help businesses avoid the mistakes that come from a diluted, reactive, hastily thrown-together brand and harness the power of branding built from the inside out. It’s a joy to see the transformation that happens when my clients and I breathe life into their brand story or, together, build it from the ground up. I also enjoy jumping into teams to help as needed with writing, creative direction or SEO consulting.

Snap*(py) Credo

  1. BRAND FROM THE INSIDE OUT. Your most important investment is the time you spend getting your brand’s heart, soul and core messaging in order. Every enterprise — whether business or nonprofit — has a core truth and culture, and will take a place in the public imagination. This place will be created either reactively or proactively. Take the time and make the investment for your brand and you will have staying power as well as avoid costly chaos.

  2. MARKETING IS COMMUNICATING AND CONNECTING. The terms marketing and advertising have a negative tinge, but we’ve come a long way. These days people react to what is authentic and, to some extent, aligned with their values and how they see themselves in the world. Figuring out where your organization fits in and stands out doesn’t need to be intimidating or overthought; it’s a process that is simple, energizing, clarifying and fun.

  3. YOUR MARKETER IS YOUR ADVOCATE. Buzzwords and fancy analytics charts abound — there can be a lot of nonsense and bamboozling. Your marketer’s job is to advocate for you through any process so that you emerge feeling empowered and clear. You have a right to understand what’s going on and what you’re paying for, and to feel like you have a solid partner that cares.

  4. EVERY BUSINESS CAN HELP CHANGE THE WORLD. Marketing, advertising and communications have had a huge impact on the world and its still-rampant “isms”, and we take that responsibility seriously. Snap is committed to thoughtful use of imagery and design as a way to reflect the many beautiful communities, genders, body types, and other forms of diversity in this country. We work with eco-friendly print vendors and donate pro bono services to worthy businesses and nonprofits.

Snap* Services

Branding

Logos, naming, core messaging, and full brand standards with reference guide for your group.

Print Design

Magazine ads, brochures, mailers, billboards — we’ve done it all!

Copywriting, Content

We can provide complete packages for monthly digital newsletters, or are happy to support your team with supplementary content, articles, webpages and whatever else you need that the robot can’t do!

Video

Snap has produced demo and branding videos, fundraising videos and fun animations. We work in collaboration with the amazing Pablo Jones and other local videographers and talent.

Web Design

Web Design

All web work is integrated with SEO and business goals.

SEO/PPC

Snap handles organic search engine optimization as part of web design, content and copywriting. If you are a small business, we can also advise on Google PPC and other digital advertising.