A Brand That Works

A brand that works rings out like a bell tower. It energizes your customers, inspires and sustains your team. It works for you online, offline, day and night. It answers the question — why you? And it answers in a real way.

I’ve helped brands go from nervous start-ups to national players. I’ve helped family businesses develop devoted followings. And I’ve helped nonprofits find powerful new connection points to donors and stakeholders. It’s been a joy to do this for my clients, and it would be a joy to help you. Let’s get your brand working.

The Work

  • Owl Optical print advertising campaign
  • Owl Optical Ad Campaign

  • Owl Optical

    Branding, SEO, website

    This husband and wife team love keeping things real and we crafted an authentic, quirky brand that is true to this (literal) mom-and-pop shop. A press release from Snap got them picked up for an article in Minneapolis/St. Paul Magazine and tapped as Best Optical Shop.

    View Website

  • Owl Optical

    Print advertising campaign

    Print campaign for Minneapolis/St. Paul Magazine and other fine local publications.

  • Owl Optical

    Print advertising campaign

    Print campaign, Owl Optical.

  • Owl Optical

    Google Ads

    This campaign was so successful Owl decided to go exclusively digital, saving big on their print ad budget. A big part of that was turning off all AI and doing the writing, bidding and management by hand. A robot won’t write like this because it doesn’t understand quirk; customers respond to the human touch.

  • DC Group

    Branding

    Snap worked with DC Group for 10+ years and developed a brand that was pivotal to the company’s growth. We developed a new brand look and messaging strategy, then moved on to website redesign + SEO, print, Google ads, blog posts, social media, newsletters, trade show booths, PR, software, pitch decks, sub-brands, software demo videos, and more.

  • DC Group

    Brochure design and content

    Graphic design and writing for DC Group’s company brochure.

    View Brochure

  • DC Group

    Trade show materials

    Branded screen wipes, one sheets, other trade show goodies.

  • DC Group

    Blog posts, social media, google ads, e-newsletters, articles

    Research and blog posts, social media posting and other SEO strategies were used regularly to beef up online presence. Google Ads were written, managed and maintained by Snap. We also produced a regular customer newsletter. A few blog post samples: one, two, three and four.

  • DC Group

    Videos

    Snap created multiple videos for DC Group including software product demos, branding videos, short videos for social, and holiday messages for customer newsletters.

    View Video Work

  • DC Group

    Software Identity Project

    Snap developed names, taglines and logos for DC Group’s proprietary software products, as well as the “suite” of products available to clients.

  • Naked Aspen Designs

    Website

    This amazing artist’s shop in Colorado had a badly out-of-date website that didn’t do justice to the art or store experience. It was a pleasure to work with owner Rob Peeters and give him and his artists a website that let everybody shine.

    See Site

  • Compendium Data Catalog

    Branding, SEO, Website

    Snap worked on DTA’s logo system, then created a fresh, optimized website that would stand out in the crowded space of healthcare data tools.

    View Website

  • Compendium Data Catalog

    Logos

    Snap created a logo system for the DTA brand and its first software product, Compendium. The result was a clean, modern and unified look that can be used to develop logos for future software products and sub-brands.

  • Sweet Potato Comfort Pie

    Website design

    This nonprofit worked with Snap on an overhaul of branding, mission and website. Over the years, we provided event production, socials, press releases, a digital and interactive photo exhibit and video production.

    View Website

  • Sweet Potato Comfort Pie

    Video

    Healing and strengthening people through sharing culture is a story worth telling. Snap produced this video for Sweet Potato Comfort Pie’s 10-year anniversary celebration in partnership with the amazing Pablo Jones.

    See Video

  • Filament Lighting

    Website content, voice, SEO

    Filament Lighting came to Snap at the start of their website overhaul to help with optimization, messaging and writing. The project involved keyword research, brand development (tone, voice and messaging) as well as optimized content writing.

  • Logo samples

  • Logos

    DTA Associates: Compendium

    DTA Associates specializes in healthcare data and released a proprietary data warehouse solution called Compendium. We created the new Compendium logo and tweaked their company logo to create a consistent look and branding system that they could use in future software rollouts.

  • Logos

    DC Group

    The client needed a name and logo for a suite of three proprietary software products, as well as a name and logo for each product.

  • Logos

    Wellness, Nonprofits

    A few samples from wellness and nonprofit clients.

  • Target Signage

  • Target

    Copywriting

    Writing projects ranged from headlines for newspaper inserts to in-store signs.

  • Target

    Copywriting

    Copywriting for Target Pharmacy customer brochure.

  • Target

    Copywriting for series of brochures for furniture line

    Snap wrote the content for a series of furniture brochures. These were on display with each piece of furniture in Target stores.

  • Target

    Copywriting for series of brochures for furniture line

    Another sample from the furniture line

  • Kare Outcomes

    Content, SEO

    Complete content writing and SEO for medical outcomes analytics company.

  • Kellé Company

    Catalog, Letter from President

    From founder and president Debbie Simmons: “The letter [from the President] in the catalog is the best we’ve ever had, the most meaningful… and captures the Kellé essence so well. Your work is helping us to craft who we are. That has been so hard for us to find.”

  • Kellé Company

    Catalog copywriting

    Snap developed a brand voice and provided copywriting for the branding pages of Kellé Company’s catalog for several years.

  • The Business Stage

    Website

    SEO, content writing, website design & build.

    View Website

  • Springfill Industries

    Copywriting

    A long-form copywriting sample (just to show we can handle getting in the weeds!) This product brochure explains a unique CD gift wrap product to retailers.

    Full Brochure