You’ve got a great story to tell.

With all the changes in marketing the fundamental truth remains—there’s no substitute for a brand that’s the real deal. My greatest joy is unearthing the powerful brand story clients don’t know they have, then watching the fireworks fly. I’ve helped take companies from nervous start-ups to national players. I’ve helped small businesses find unique niches and develop cult followings. And I’ve helped nonprofits communicate their story and mission in new ways that are profoundly meaningful to donors and stakeholders. An authentic brand resonates like a bell tower in a crowded market; it energizes your team as well as customers. It’s delightful and meaningful work to be able to do this for clients.

Whether you need copywriting, content, design or a full brand exploration, I look forward to being of service.

The Work

  • DC Group Brochure
  • DC Group

    Branding

    Snap worked with DC Group for 10+ years and developed a brand that was pivotal to the company’s growth. We developed a new look and messaging strategy, and the work went on to include website redesign, SEO, print, Google ads, blog posts, social media, newsletters, trade show booths, PR, software naming and branding, demo videos, and more.

  • DC Group

    Brochure design and content

    Graphic design and writing for DC Group’s company brochure.

  • DC Group

    Trade show materials

    Branded screen wipes, one sheets, other trade show goodies.

  • DC Group

    Blog posts, social media, google ads, e-newsletters, articles

    Research and blog posts, social media posting and other SEO strategies were used regularly to beef up online presence. Google Ads were written, managed and maintained by Snap. We also produced a regular customer newsletter. A few blog post samples: one, two, three and four.

  • DC Group

    Videos

    Snap created multiple videos for DC Group including software product demos, branding videos, short videos for social, and holiday messages for customer newsletters.

  • Owl Optical print advertising campaign
  • Owl Optical Ad Campaign
  • Owl Optical

    Brand voice, SEO, content

    Owl is owned by husband and wife team Chris and Julie Hansen, and working with this family business has been hilarious and wonderful. They love taking risks and keeping things real, and their customers adore them. To help them launch their store we crafted an authentic, quirky brand voice that is true to this (literal) mom-and-pop shop and went from there!

    View Website
  • Owl Optical

    Print advertising campaign

    Print campaign for Minneapolis/St. Paul Magazine and other fine local publications.

  • Owl Optical

    Print advertising campaign

    Print campaign, Owl Optical.

  • Owl Optical

    Google Ads

    This campaign was so successful Owl decided to go exclusively digital, saving their print ad budget. A big part of that was turning off all automations and doing the writing, bidding and management by hand. A robot won’t write like this; customers respond—and will respond more and more—to the human touch.

  • Sweet Potato Comfort Pie

    Website design

    Founder Rose McGee worked with Snap on a complete overhaul of their branding, messaging, mission and website. Over the years projects included numerous print projects, event production, and more. It was an honor.

    View Website
  • Sweet Potato Comfort Pie

    Video

    The concept of healing and strengthening people through sharing and amplifying culture can be a fuzzy one (especially if your culture is everywhere). Snap produced this video for the org’s 10-year anniversary, letting community members explain what it meant to them. Produced in partnership with the amazing Pablo Jones.

  • Naked Aspen Designs

    Website

    This amazing artist’s shop in Colorado had a badly out-of-date website that didn’t do justice to the beauty of the store experience. It was a pleasure to work with owner Rob Peeters and give him and his artists a beautiful new site.

    See Site
  • Compendium Data Catalog

    Branding + Website

    Snap developed Compendium’s logo for our friends at DTA Healthcare Solutions, and created a fresh, optimized website that would stand out in the crowded space of healthcare data tools.

    View Website
  • The Business Stage

    Website Redesign

    Full website redesign, SEO, content writing, design, build and launch for the Business Stage.

    View Website
  • Filament Lighting

    Website content, voice, SEO

    Filament Lighting came to Snap at the start of their website overhaul to write the content. The project involved developing brand messaging, tone and voice, and writing all the branded content (10 important, main pages — we left the several thousand product descriptions to someone else!).

    View Website
  • Target Signage
  • Target

    Copywriting

    Writing projects ranged from headlines for newspaper inserts to in-store signs.

  • Target

    Copywriting

    Copywriting for Target Pharmacy customer brochure.

  • Target

    Copywriting for series of brochures for furniture line

    Snap wrote the content for a series of furniture brochures. These were on display with each piece of furniture in Target stores.

  • Target

    Copywriting for series of brochures for furniture line

    Another sample from the furniture line

  • Kare Outcomes

    Content, SEO

    Complete content writing and SEO for medical outcomes analytics company.

  • Kellé Company

    Catalog copywriting

    Snap developed a brand voice and provided copywriting for the branding pages of Kelle Company’s catalog for several years.

  • Kellé Company

    Catalog, Letter from President

    After providing this letter, I got one of my own: “I just forwarded the letter to our VP. She said the letter going in the catalog is the best we have ever had, the most meaningful, and could very well be the catalyst for our brand DNA project. She can’t wait to share them with our leadership team because they capture the Kelle essence so well. Your work is helping us to craft who we are. That has been so hard for us to find.”

  • Kellé Company

    Catalog copywriting

    This was a fun theme we worked on with the president. Her creative dance costumes are known for quality and brilliant creativity, and her determined, innovative spirit connects powerfully with her core audience—dancers who we came to know as the powerful athletes they are.

  • Springfill Industries

    Copywriting

    Product brochure to explain this unique CD gift-wrap product to retailers.

    Full Brochure