Your brand story. From the inside out.

Marketing and branding, like everything, can seem confusing in these wildly changing times. Yet the fundamentals of the task at hand remain the same: building and tending to an authentic brand heart, soul and story. Many people feel this process starts with analyzing trends, analytics, what others are doing and “how to get clicks.” They chase marketing from the outside in — as in ye marketing days of olde. I work to find what is uniquely and eternally true for your organization to ground your brand in turbulent times and connect deeply within the public imagination. When you have a brand that is real, the market responds. Better yet, the market helps tell your story for you.

Whether you need copywriting, content, design or a full brand exploration, I look forward to being of service.

The Work

  • DC Group Brochure
  • DC Group Brochure
  • DC Group

    Branding

    Snap worked with DC Group for 10+ years and developed a cohesive brand that was the instrumental in the company’s steady growth. We took a poorly-defined brand and came up with a powerful strategy, overhauling the look, feel, and messaging. Each marketing piece and touch-point followed — from website to print ads to PPC.

  • DC Group

    Website design, content, SEO

    Full web design overhaul plus search engine optimization, brand messaging and content writing.

  • DC Group

    Videos

    Snap created multiple videos for DC Group including software product demo videos, branding videos, short videos for digital advertising, and holiday greetings.

  • DC Group

    Brochure design and content

    Graphic design and writing for DC Group’s company brochure.

  • DC Group

    Trade show materials

    Branded screen wipes, one sheets, other trade show goodies.

  • Owl Optical print advertising campaign
  • Owl Optical Ad Campaign
  • Owl Optical

    Brand voice, SEO, content

    Owl has been one of our favorite clients because they love taking risks and are the real deal! To help them launch their store we crafted an authentic, quirky brand voice that is true to this wonderful, family-owned shop, and went from there!

    View Website
  • Owl Optical

    Print advertising campaign

    Print campaign for Minneapolis/St. Paul Magazine and other fine local publications.

  • Owl Optical

    Print advertising campaign

    Print campaign, Owl Optical.

  • DTA Healthcare Solutions

    Website, brand voice, SEO, content writing

    Full web design overhaul for DTA Associates, including brand voice, writing, logo design and website design.

    View Website
  • Naked Aspen Designs

    Website

    This amazing artist’s shop in Colorado had a badly out-of-date website that didn’t do justice to the beauty of the store experience. It was wonderful to work with owner Rob Peeters, who also crafts custom aspen furnishings!

    See Site
  • Sweet Potato Comfort Pie

    Website design

    This wonderful organization is dedicated to pie, community building, and racial justice. Founder Rose McGee worked with Snap on a complete overhaul of their branding and website.

    View Website
  • Compendium Data Catalog

    Branding + Website

    Snap developed Compendium’s logo for our friends at DTA Healthcare Solutions, and created a fresh, optimized website that would stand out in the crowded space of healthcare data tools.

    View Website
  • The Business Stage

    Website Redesign

    Full website redesign, SEO, content writing, design, build and launch.

    View Website
  • Filament Lighting

    Website content, voice, SEO

    Filament Lighting came to Snap at the start of their website overhaul to write the content. The project involved developing brand messaging, tone and voice, and writing all the branded content (10 important, main pages — we left the several thousand product descriptions to someone else!).

    View Website
  • Target Signage
  • Target

    Copywriting

    Writing projects ranged from headlines for newspaper inserts to in-store signs.

  • Target

    Copywriting

    Copywriting for Target Pharmacy customer brochure.

  • Target

    Copywriting for series of brochures for furniture line

    Snap wrote the content for a series of furniture brochures. These were on display with each piece of furniture in Target stores.

  • Target

    Copywriting for series of brochures for furniture line

    Another sample from the furniture line

  • Kare Outcomes

    Content, SEO

    Complete content writing and SEO for medical outcomes analytics company.

  • Kellé Company

    Catalog copywriting

    Snap developed a brand voice and provided copywriting for the branding pages of Kelle Company’s catalog for several years.

  • Kellé Company

    Catalog copywriting

  • Springfill Industries

    Copywriting

    Product brochure to explain this unique CD gift-wrap product to retailers.

    Full Brochure
  • Sync Sisters

    Content, SEO

    These sisters had an awesome idea, our deliverable was fun, approachable writing and SEO to get them some Google love.