Snap founder Barb Prindle worked for several years in corporate advertising departments and agencies. As a writer, she learned to quickly distill down the story of a company to its most compelling elements. Crafting TV ads, national print campaigns and the like, she discovered that the fundamentals of branding never changed: First, find the compelling story. Second, tell it well.

She also learned several important lessons on how easy it is for companies to make EPIC marketing mistakes, and spend many, many dollars doing it. She founded Snap in Minneapolis in 2002, which she rules with an iron fist, multiple caffeine sources and the following credo:

Snap*(py) Credo

  1. DO IT RIGHT. From the start. We PROMISE this will save you money in the long run. Get your core messaging and online and offline strategy in order before you write or design anything. Invest in great design and content that will have some staying power.

  2. WORK SMART. Services need to be integrated from the get-go. This takes experience and communication. Make sure anyone who touches your online and offline branding knows their stuff!

  3. IF YOU DON’T GET IT, DON’T DO IT. Be sure your creative team is more interested in advocating for you than bamboozling you. If it feels like you don’t understand what’s going on, ask questions! If you’re getting month after month of analytics charts and tables that are ending up in your email or literal trash – stop the madness! You have a right to know what’s going on and what you’re paying for.

  4. KEEP IT SIMPLE. Direct communication is the key. If your CEO is the one who has to be happy with your website, we need to talk to the CEO (at least once!). At the same time, you’ll be talking directly to the creative team, and skipping the game of telephone between client, account manager, assistant account manager and designer. Snap is highly selective about the number of clients we take. This is so we can devote our heart, soul, communication and time accordingly. No-frills creative also saves you money.

  5. EVERY BUSINESS CAN HELP CHANGE THE WORLD. Changing the definition of “success” is part of what is slowly saving the world. Snap is committed to using diversity in marketing images, works only with eco-friendly print vendors, and donates services at no cost to worthy businesses and non-profits.

Snap* Services

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Branding

Logos, “taglines”, naming, core messaging, color palettes and design.

Web Design

Web Design

All web work is integrated with SEO and business goals.

Print Design

Magazine ads, brochures, mailers, billboards – we’ve done it all!

Video

Snap handles video production projects and animation as an integrated service, let’s tawk.

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SEO/PPC

Snap handles organic search engine optimization as part of web design. PPC is a coordinated service offered to clients who are doing websites with us, but we don’t run PPC campaigns from scratch. Clear as mud? Ask us more. 

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Stuff we don't do

At this time, we’re steering clear of social media management or from-scratch PPC advertising.