Barb came in to define and develop our company’s branding several years ago. Her work with words, images, video and print work is essential, and seen at every touch-point with the company. It’s in the halls of our headquarters, in our overhauled website, in our digital ad presence, our social media, and every marketing piece, trade show booth and more. Her branding instincts have been flawless as we’ve developed new software and sub-brands. She has been essential to a strong, memorable client experience as people come into contact with our company, and tremendously important to our growth and success through the years.