If you’ve been other countries or seen the British Advertising Awards here in Minneapolis, you’re hip to a glaring reality that we play it pretty safe here in the States when it comes to TV ads. Dog food commercials have happy dogs in them. Clothing commercials have pretty clothes in them. Bacon commercials….well you get it. “Show the product” has been the American way and both the rule and the battleground between “creatives” and clients as long as I can personally remember.